Our Mission

Ratyfi's mission is to rate stuff for you so you can better understand aspects of companies such as accountability, transparency, and sustainability. The first set of ratings available on our site is on the quality of news outlets. As outlined below, the world is impacted by misinformation on a large scale, and news outlets can be a leading contributor to this issue. In addition, news outlets can claim or appear to be prestigious and objective without necessarily backing it up. We hope to provide an easy way to learn and access information regarding these companies.

Impact of Misinformation

Most Americans believe that fake news sows confusion, even about basic facts. The problem is especially apparent during the COVID-19 pandemic when the copious amounts of information and disinformation about the disease significantly impact people's thoughts, actions, and memories. Since there is concern that mainstream media outlets play an important role in the dissemination of fake news, it is important to analyze the quality of news sources, which we hope to do through our ratings.

What High-Quality News Is

While stopping misinformation is important, the quality of a news source goes beyond simply its sources and fact checking. Though we put an emphasis on the quality and accuracy of content, we also hope that companies are good places for employees and consumers. Check out our rating system for more information about our scoring categories.

Rating System Overview

Our rating system is meant to be a way by which anyone can learn about the quality of a news source. Oftentimes news outlets advertise themselves as prestigious and objective, although they disregard the quality of their publication. Seeing the rise in allegedly partial news, it is important for everyone to be able to have a database that rates different outlets’ systems to produce quality stories that is based solely on sources provided directly by the business as well as other credited sources.

However, we do understand that there may be disagreements over ratings that certain businesses received. If you disagree with any ratings, we are always open to receiving feedback! Additionally, the systems that outlets use can change. We will try our best to keep all pages updated, but if you notice that any information is inaccurate or outdated, you can always contact us!


The scoring for our ratings are based on 5 unique categories that we believe are the most important when considering the quality of a news source: Employee Satisfaction, Independence, Objectivity and Fact Checking, Quality of Sources, and User Experience (more info about these categories can be found below). Each of these categories is broken up into smaller subcategories, which are then graded on whether the news outlets satisfies the requirements set out by the subcategory never, some of the time, or all of the time, which then earn 0 points, 50% of total points, and 100% total points allocated to the subcategory, respectively. The final score is an average of all category ratings, calculated by adding all of the category scores together, with each category score being the sum of the subcategory scores in that category, divided by the total number of points available (35 points) times 5, as to obtain a final score out of 5. All ratings are rounded to the nearest tenth.

An example is if a news outlet received a rating of 1, 2, 3, 4, and 5 as its total score (the sum of all of its subcategories) for the 5 categories below, respectively. In this case, it will have a total score of 15, calculated by taking the sum of 1 + 2 + 3 + 4 + 5. Then its overall rating would be calculated by (15 / 35) = 0.428 * 5 = 2.1 Hence when converted to our 5 point scale, the news outlet would receive an overall rating of 2.1/5.

In summary, our ratings are calculated as followed:

Scoring Categories

Ratyfi runs on ratings that are consistent and accurate, as provided by our rubric. Moreover, all scores are based on reliable sources, to ensure accuracy, as well as transparency.

Nonetheless, in saying so, we also acknowledge the possibility that you disagree with the manner in which we rate news outlets and our scoring categories. If that is the case, please feel free to leave us some feedback on how we can improve. We appreciate all feedback.

Moreover, if you find an error in our scoring categories, regardless of how small or large, don't hesitate to contact us. We're always eager to improve Ratyfi!

Our scoring categories are as such:

Employee Satisfaction


This category measures the culture and the work environment that a company fosters.

Accessibility to training resources


Employers should provide their employees with the proper resources to improve and be well versed in their specialties. As the human resources department of a company controls the training resources that are available to employees, employees should be sufficiently satisfied with the opportunities for improvement that the department provides and the department should be ranked highly against similarly sized companies.

Employee benefits in comparison to industry standards


Every business should provide their employees with benefits to improve their working life and the health of themselves and their family. Standard benefits that should be offered include health insurance, life insurance, dental insurance, paid time off or sick time, paid medical leave, education assistance, and 401k. Employees should have a good sentiment around the perks and benefits their company provides, and the benefits should rank highly against similarly sized companies.

Overall work environment


A healthy work environment provides several perks such as increasing productivity and creativity and boosting motivation and company morale. Employees should be comfortable working with their peers and feel that they have an adequate amount of freedom to improve. As a result, a company should cultivate a work environment that is highly rated by both employees and against similar companies, and employees should also be pleased with the company's leadership and the opportunities they provide.

Salaries in comparison to industry standards


Higher salaries and compensation allow employees to be more invested in their jobs and feel that they are valued by the company. It also allowed companies to expect that employees are more productive and that they produce high-quality work. As a result, employers should provide salaries that rate them highly in comparison to similarly-sized companies and employees should be satisfied with their compensation.

Work from home and response to the pandemic


Allowing employees to work from home, gives them the opportunity to work in a more comfortable setting and have fewer distractions. Especially during the COVID-19 pandemic, being able to work from home is important to keep safe and still be productive. Thus, employees should be satisfied with the company's response and leadership during the pandemic, and a minimal number of employees should be expected to work in the office.



This category measures how independent the news source is from outside influence.

Avoids conflicts of interest


A news outlet's primary allegiance should be to the public, and conflicts of interest threaten the accuracy of news. Journalists should never be stakeholders in their reporting and must disclose any unavoidable conflicts.

Decline gifts, favors, free travel, and special treatment


Responsible journalists should be impartial to the people they cover, so should not accept any special treatment from them, especially from political parties or candidates.

Doesn’t pay for information


Paying sources for information, also known as checkbook journalism, is detrimental to the independence of news outlets and threatens the veracity of that information. Sources may be incentivized to embellish stories to increase their pay, people may be motivated to stage or invent dramatic news, and journalists may be less likely to search for conflicting information if they've already paid for a source.

Labels sponsored content


Advertisements and sponsored content on news outlet websites that look and feel like journalism should be clearly marked, as it's very easy for users to confuse them with actual editorial content.

Uses original photos


For a news source to be independent, their own photographers should produce the photos in the paper. This also ensures that the events are verified and the photos are accurate and unedited.

Objectivity & Fact Checking


This category measures how objective and accurate a publication is.

Avoids editorializing news stories


The publisher must clearly distinguish news and opinion in the paper and website. There should be no ambiguity about whether an article is in the news or opinion section.

Avoids publishing incorrect information


The publication has rigorous processes for verifying all information before publishing. This includes having multiple people review each story.

Corrections are clear


Publications should have a corrections page that links to corrected articles with an explanation of what was changed. In addition, the corrected article should have a note explaining the correction.

Don’t purposefully bait emotions


Stories should use neutral language where appropriate. Some stories will naturally evoke certain emotions like pride or sadness, but journalists should not intentionally bait these.

Open minded to publishing unpopular stories and studies


The publication considers a wide range of opinions, both in the people they interview for their news articles and opinion writers.

Quality of Sources


This category measures the credibility and relevance of the sources a publication uses.

Anonymous sources


Judges stories on how many anonymous sources are used. Fewer are better.

Credible research


Excluding breaking news stories, articles must have credible studies and statistics that are linked to them.

Interviews with relevant/credible people


Interviews are conducted with various people. This includes eyewitnesses at the sites of breaking stories, experts, and people with diverse views on new policy proposals or studies.

Photographic and/or video evidence for breaking stories


Original photos and/or videos are provided to better show the reader the site of a breaking story.

User Experience


This category measures how easily accessible information on the publication's website is.



Providing high-quality news at an affordable price is important for the average user. News outlets should offer news subscriptions that are comparable to the average price for a news subscription, such that the general audience can afford their subscription.

Article layout in actual paper


The layout of articles in a newspaper makes the article more interesting for the reader. A good article layout can keep them on their toes and make them excited to continue reading. Hence, newspapers should not follow a standard article layout, but should instead alter the format to highlight important details and make the article more understandable for the average reader.

Clarity of articles for general audience


Writing news articles that are understandable for the general audience is vital for a publication, simply so that anyone can read their articles. News outlets should not cater their articles for a specific demographic, but should instead use language and visuals that are clear for someone with an average education and demographic background.

Graphics, visuals, and videos are included where necessary


Graphics, visuals, and videos all enhance the degree to which an article can be appealing to a reader. Not only can they pull them in, but they can also add to the article, and express points that cannot be properly expressed in words. Publications should use several relevant graphics, visuals, and videos in their articles, and alter the form they appear in, whether it be relevant Twitter posts, up-close photographs, and original drawings.

Lack of intrusive ads


Ads are a major form of income for multiple different news outlets, but they can also take away from the reader's experience if they are not placed in appropriate locations or are too distracting. News outlets should format ads, on both their website and their paper (if applicable), such that they are in places that naturally flow with the user's read, there are a minimal number of them, and so that they do not take away from the user's experience.

Website UI


A good user interface can make it easy for users to navigate a site and more likely to continue reading news on the publication's site. It also provides them the necessary information to understand the quality of the news and if they would be interested in reading an article. A publication's website should have clearly defined news sections and headings, and have article previews that include a relevant visual, a clear title, and a brief summary that gives the user an overview of what the article discusses.